If you run a business that requires appointments, such as a dentist’s office, dine-in restaurant, or gym studio, you must know how important it is to have an efficient booking system. In the past, customers would have to call your business to schedule an appointment, but today, they expect to be able to book online. That’s where WordPress booking plugins come in.
A reliable WordPress online booking plugin lets you add a booking system to your site. The plugins allow customers to book appointments online easily. For consistent conversions, you need an efficient WordPress booking plugin.
That’s why we’ve compiled this list of tips to optimize your WordPress online booking plugin and skyrocket your conversions.
10 Best Ways to Optimize Your WordPress Booking Plugin for Conversions
1. Prominently Display Pricing and Availability
Don’t make visitors hunt for pricing and availability details. Prominently display this critical information upfront through:
Show date availability at a glance via calendar views. Clearly indicate booked versus open dates. This gives visitors an instant overview of available slots and makes it easy to find dates that work.
Real-Time Slot Updates
As slots get booked, immediately update availability counts. Seeing slots disappearing in real time creates a sense of urgency. Visitors will prefer to lock in bookings rather than take the risk of losing out.
List pricing clearly and upfront for all options. Avoid hiding or obscuring costs till later checkout steps. Transparency builds trust and allows informed decisions.
2. Reduce Friction in the Booking Funnel
Each extra step or complex booking form field introduces friction that can cost bookings. Here are some of the steps you can take:
Only request essential booking details upfront. Additional info can come later once a booking is initiated. You can always gather more data but don’t overload the initial process.
Inline Calendar Selection
Let visitors select dates inline rather than requiring them to open a separate calendar interface. Streamlining date selection into the booking form itself removes steps.
After visitors make their selections in one part of the booking flow, automatically advance them to the next step. Don’t make them manually click “Next,” which adds unnecessary actions.
3. Offer Flexible and Customizable Booking
Give visitors options to customize online booking forms that suit their needs. Offer them customization in the following ways:
Allow selecting variable booking durations rather than only offering fixed, pre-defined packages. Giving control over lengths accommodates more use cases.
Add-Ons and Upgrades
Upsell with optional add-ons or upgrades to increase order value. For a hotel booking, offer room upgrades, spa packages, dinners, etc. You can customize it by integrating Google Calendar into your booking form.
Custom Questions and Requests
Include open fields for visitors to provide special requests and requirements. Add as many additional details as you can. Enabling personalization makes the experience feel more customized.
4. Incorporate Urgency and Scarcity
Gently reminding visitors of limited space or time left inspires action. For example, you can display the number of seats left. However, avoid false scarcity claims and apply the following:
“Only X no. of slots left at this price.” This urge hurries people to instantly make online bookings before the deal expires. Make sure you extend the timer when required.
Visual Availability Displays
Visual aesthetics are crucial. Color code or visually grey out unavailable days/times rather than just marking them booked. This makes scarcity clear at a glance.
Note high traffic volumes or recent bookings to signal interest and prompt action. But keep claims truthful.
5. Offer Payment Plan Options
Payment options are important for online booking. Provide flexible payment plans to ease large purchases. With more options, you can accommodate more customers.
Collect just a deposit upfront and the balance later. This lowers the initial barrier rather than requiring full payment immediately.
If feasible, give the option of installment. Allow booking now and paying over the period in installments. Clearly display total costs for transparency.
Keep the cushion for refunds. If cancelled by a specific date, offer a refund of a percentage of the booking. This reduces the perceived risk and fear of pre-paying.
6. Build Trust Elements
Since visitors must provide payment info, establish trust by:
Prove Social Proof
Prominently displaying reviews, testimonials, and satisfaction ratings ensures your legitimacy. Social proof works like word of mouth. It goes a long way if we see it from the marketing perspective.
Use statements like: “Booking with us is 100% safe and secure”. It offers direct confirmation.
Display security seals like Norton Secured or TrustGuard to highlight your credibility. You can integrate a gamification plugin like myCred to offer badges as rewards.
7. Personalize and Segment Experiences
Online booking has a primary responsibility to offer an easy experience. Customizing experiences boosts relevance and conversions, which is your ultimate goal.
Show the visitor’s first name. Also, make personalized recommendations based on past activity and selections. Through customized content, your customers can connect with your brand naturally.
Guide visitors through different online booking flows based on detected visitor segments like interests, past purchases, location, etc. Send dine-out lovers down a food-focused path.
8. Optimize Mobile Experience
This is as critical as anything. With more than 60% of mobile traffic, optimizing for mobile is a must. Gen Z prefers to book online with their fingertips, so focus on that.
Simplified Booking Flow
Streamline forms and limit steps for easier mobile completion. Pre-fill known details to further reduce the typing needed. Make booking a piece of cake.
Tap to Call
Cater to every segment of the society. Include a prominent call button for online bookings by phone with one tap. Many still prefer calling on mobile.
Ensure the site reflows naturally on all devices without pinching or zooming. Flexible, responsive design is essential.
9. Retarget Abandoned Bookings
Convert visitors into customers. Don’t let visitors leave permanently. Win them back through retargeting.
Capture Partial Entries
If a visitor begins booking then abandons it, save their details. Retarget them with special offers.
Use that WordPress booking plugin that helps you remarket your booking page to previous visitors who didn’t complete reservations. Create and run specific benefits-centric ads to retarget abandoned customers.
Cart Abandonment Emails
Send follow-up or reminder emails if bookings are left unfinished. Subtly remind them to complete it.
10. Continuously Optimize Performance
Once you have implemented the tips above, it’s essential to test and optimize your WordPress booking plugin regularly. Ongoing optimization through testing is vital for growth.
A/B Test Variations
Regularly conduct A/B tests for different page elements against originals like pricing, headlines, page layouts, etc.
Monitor Traffic Sources & Analyze Metrics
Analyze which channels drive the most conversions and refine efforts accordingly. Find what works best. Dig and analyze key metrics like bookings generated, funnel fall-off rates, conversion percentages, etc., and identify & optimize weak points.
Iterate and Improve
Optimization is an ongoing process. Use insights from tests and data to refine the online booking experience continually.
Your WordPress booking plugin can significantly increase your conversions with thoughtful optimization. Streamlining online booking processes creates an experience that converts at high rates. Focus on making the path to booking clear, easy, and compelling at every step. Give visitors customization power over their online form bookings. Also, keep striving for optimization through analysis and testing. If done rightly, your online booking form plugin can become a powerful revenue generator if you prioritize conversion optimization.